TYPOGRAPHY

**.** ...from the greek: typos = form, graph=writing... so, typography=the shape or form of writing .
 * TYPOGRAPHY**

**TYPOGRAPHY...** . . . [|TGJ3M_01_Typography.pdf] .
 * - is the art and techniques of arranging type**
 * - the arrangement of type involves the selection of typefaces/fonts, point size , line length,**
 * leading (the space between lines), and k e r n i n g (the space between letters).**
 * - is a crutial part of design and mass media... especially print media such as newspapers, magazines, posters, billboards, books, advertising etc etc... however, these days typography can be put into motion and is an important part of time based or motion media such as film, tv, and web.**
 * - is a crutial part of design and mass media... especially print media such as newspapers, magazines, posters, billboards, books, advertising etc etc... however, these days typography can be put into motion and is an important part of time based or motion media such as film, tv, and web.**

Some GREAT design EXPLORATIONS for EXPRESSIVE TYPOGRAPHY

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 * Are you able to recognize the 4 main categories of typefaces?**

SERIF

SANS SERIF

SCRIPT

DECORATIVE or DISPLAY

. . . . . . . . . Typography Handout: Use typefaces, style, size, colour and placement to make your typography EXPRESSIVE! Make your typography LOOK like what it MEANS. TIPS for GOOD typography. . . EXPRESSIVE TYPOGRAPHY - using typography to **EXPRESS meaning**. Consider ways of making the text LOOK LIKE what the words MEAN. . . . . **Expressive Typography SETUP:** . . . . . . . **Expressive Typography MARKING:** -sketches looking like the meaning of the word -Be creative! -show your process work (several designs, trial & error) -use your class time wisely
 * Friday, October 28, 2011**

**Did you read the handouts on Typography?** **Where paying attention in class... during the demos?** **How much do you know about TYPOGRAPHY?** **HOW WELL?** **3 as expected? or 4 beyond expectations?** -