2012+PSA+Summative


 * Wednesday, May 2, 2012**

26 Days to EXAMS

13 Classes before EXAMS

. . - project checklist & rubric
 * Part 1 - Intro & Research Handout...** preliminary research **due next class**

[|2012 TG3M PSA Summative.doc] (word doc... you can copy paste preliminary research questions from here)

[|2012 TG3M PSA Summative.pdf] (pdf) . . (pdf);
 * Part 2 - Proposal Handout... Proposals Due xxxx**

**Now that you have completed your preliminary research, you are ready to write…** **.** **Your PSA Proposal.** **.** **Length: one page max. DUE early next class.** **.** **Your proposals will express your PSA ideas … and they should convince me to SUPPORT** **and APPROVE your ideas.** **.**

**Keep in mind:** **Your PSA must explain/show why people should care about/do something about the** **cause you have chosen.** **Your job is to inform the public and convince people to support the cause.** **Your PSA will increase empathy, raise awareness, decrease stigma.** **.** **Guiding Questions:** **.** **1. Which mental illness (or other worthy cause) will your PSA focus on?** **.** **2. PSAs generally inform the public of important information. What information do** **you want the public to know? List 7-10 important things the public should know** **about this illness in order of importance (most important information first… least** **important is last).** **.** **3. Formulate a message for your PSA based on the three or four most important** **things on your list.** **.** **4. Why is this message important? Why do you want to communicate this message** **to the public?** **.** **5. How will the public benefit from your PSA? What is the purpose of your PSA?** **.** **6. What do you want to show the public?** **.** **7. What do you want the public to do as a result of your PSA?** **.** **8. How do you want to deliver your message? What medium and format will you** **use? Explain why. What are the advantages of the medium and format to** **communicate your message to your target audience?** **.** **9. Briefly outline your idea/what you want to do.** . . . . . **PSA Brainstorming - T/I - thumbnail sketches** (Brainstorming provides evidence of your PROBLEM SOLVING, THINKING & INQUIRY and your understanding of the DESIGN PROCESS (testing, exploration, trying out ideas, testing out ideas etc). . - **work out ideas**, small thumbnail sketches, **test out layouts**: eg. **where** title/headline. where paragraph text will go, where image/s will go, where logo will go, contact information etc... what **size** will they be? - **make notes** about what **colour scheme** you will use... see colour handouts for reference... - test out **expressive typography** ideas... see expressive typography handout/s... can creative expressive typography **help communicate the message of your PSA** - test out **layout ideas**... test out different layouts by exploring placement and size text and images... - plan out type **image/photo** you will need... **plan** the photo... rule of thirds, camera angles, shot length... see photography handout - plan any photoshop work required to create your image... **plan out any retouching you need to do** to edit your photos.... - your **thumbnails are SMALL, FAST, ROUGH sketches to work out/test out design IDEAs** and **make creative project planning NOTES**
 * - keep the MEDIA FORMAT in mind when roughing out your sketches... eg. a billboard and a has different proportions from a bus shelter for example...**
 * - when you've worked out all the above... GET APPROVAL... proceed to shooting your photos and designing your approved ideas on the computer : )**
 * - when you've worked out all the above... GET APPROVAL... proceed to shooting your photos and designing your approved ideas on the computer : )**